Airia
Scaling mass awareness for AI Agentic Modeling through an organic-to-paid pipeline
Airia came to us with a clear mission: get their revolutionary AI Agentic Modeling platform in front of as many qualified decision-makers as possible.
This wasn't about niche positioning. It was about reach, visibility, and category presence in a rapidly accelerating AI market. To reinforce their credibility at the highest levels, Airia had partnered with the Williams Racing Formula 1 team — a signal that they're building at world-class speed and precision.
Our job was to match that ambition with scale. We built a full organic-to-paid pipeline: source the right creators, test content styles at volume, identify what resonates, then pour paid fuel on the winners.
How we built it.
Creator Sourcing & Content Strategy
We sourced creators across the AI, developer, and automation space — focusing on voices already building agentic workflows with tools like n8n and Zapier. These creators had built-in audiences of technical decision-makers and could speak about AI orchestration with genuine authority. The content felt native, not sponsored.
Content Style Testing
We tested over 30 creative variations spanning different hooks, creators, messaging angles, and value propositions. Tutorial-style content showing real agentic workflows consistently outperformed polished brand creative. This insight allowed us to double down on what was actually driving engagement at scale.
Paid Amplification & Bidding Optimization
Through disciplined campaign restructuring and aggressive bidding experimentation, we reduced CPM dramatically — increasing reach efficiency while maintaining audience quality. The organic-first approach meant we were amplifying content that was already proven to resonate, cutting waste from day one.
Cross-Platform Distribution
We deployed across Google, Meta, TikTok, and YouTube — adapting creative for each platform's native format while maintaining consistent messaging. The multi-platform approach ensured Airia was showing up everywhere their target audience was consuming content.
The impact.
By pairing creator authenticity with media discipline, we didn't just build awareness — we made it exponentially more efficient.
Airia went from scattered visibility to owning attention in the AI space race.
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