Netflix
How Netflix found hyper-niche creators in days using CreatorLookup
When Netflix prepared to promote The Six Triple Eight — a film honoring the all-Black, all-female U.S. Army postal battalion of World War II — they needed creators who truly represented the story.
The challenge: find and qualify highly specific creators who matched the film's identity, tone, and audience within days. Netflix sought Black, millennial, female, U.S. Army veteran creators with Instagram followings of 100K–500K and authentic, culture-driven storytelling styles.
Standard influencer tools couldn't segment at this depth. Manual search would have taken weeks with limited accuracy. Using CreatorLookup, Netflix sourced and verified hundreds of niche influencers across Instagram with pinpoint precision.
How we built it.
Hyper-Niche Discovery
Using CreatorLookup's discovery engine — indexing millions of active creators across Instagram — we applied layered filters for demographics, interests, platform size, and verified veteran keywords to identify the exact match criteria Netflix required.
Contact Verification at Scale
We used CreatorLookup's contact-verification system to confirm valid outreach channels for every creator match. This meant Netflix's team could move directly to activation without bounced emails or dead ends.
Curated Delivery & Activation
Curated lists were shared directly with Netflix's marketing team for review and activation. The workflow reduced sourcing time from weeks to days while maintaining the precision required for a heritage-driven campaign of this caliber.
The impact.
This project demonstrates CreatorLookup's core advantage — enabling brands to find the perfect creator for any story, no matter how niche.
From global launches to heritage-driven campaigns, CreatorLookup connects brands to the right voices — fast.
“CreatorLookup allowed us to surface creators who perfectly reflected our campaign narrative — something no other tool could do. We went from concept to outreach in days.”
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