DTC — Beauty & Wellness

iRestore

7.52x ROAS for iRestore's skincare launch with creator-driven content

Creator Sourcing & ActivationCampaign ManagementContent StrategyYouTubeInstagram
7.52x
Average ROAS
602K
Total views
48hrs
Creator activation time
Overview

When iRestore, a leader in hair restoration technology, expanded into skincare with its new LED Face Mask, the brand needed fast, conversion-driven visibility among beauty and wellness consumers.

Entering a new vertical meant iRestore had to build credibility from scratch in the competitive skincare space. The goals were clear: find high-performing skincare, beauty, and wellness creators with engaged audiences, launch quickly with onboarded creators within 72 hours, and drive measurable conversions for the LED Face Mask product launch.

Using CreatorLookup, iRestore activated targeted creators across YouTube and Instagram to deliver massive reach, authentic product storytelling, and a 7.52x return on ad spend.

Execution

How we built it.

1

Creator Discovery & Vetting

We identified and vetted more than 1,000 creators across YouTube and Instagram using CreatorLookup filters — engagement rate, audience fit, and content type. We activated top-tier influencers with proven skincare credibility and authentic content styles.

2

Campaign Management & Briefs

We managed communication, creative briefs, and approvals directly through our CRM tools. Optimized campaign storytelling highlighted the LED technology and at-home skincare benefits through YouTube integrations and Instagram Reels.

3

Rapid Activation

All creators were sourced and activated in under 48 hours. This blend of data-driven sourcing and centralized management enabled iRestore to go live across multiple channels before competitors could react.

Results

The impact.

7.52x
Average ROAS
602K
Total views
48hrs
Creator activation time
13 posts published within 2 weeks across YouTube and Instagram
602,300 total views generated
7.52x average ROAS across all creator content
All creators sourced and activated in under 48 hours
New skincare vertical credibility established through authentic creator voices

Speed matters in product launches. Fast sourcing created early momentum, and targeted creators drove stronger ROI than broad paid campaigns.

Handling outreach, briefs, and approvals in one place reduced launch friction dramatically — from idea to execution in record time.

CreatorLookup helped us move from idea to execution in record time. Within days, we had high-quality creators live and converting — the return speaks for itself.

Marketing Director, iRestore

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