DMV
From zero paid ads to a fully instrumented acquisition engine — built from scratch
DMV came to us with no paid advertising history whatsoever. No ad accounts. No attribution. No tracking infrastructure. No creator relationships. A complete blank slate.
Most agencies would have pushed them straight into spending. We took a different approach: build the measurement layer first, so that when spend goes live, every dollar is trackable from impression to conversion.
This project was about building the entire marketing engine from zero — the attribution infrastructure, the creator partnerships, and the initial campaign launch — all designed to generate clean signal from day one.
How we built it.
Attribution Infrastructure Setup
Before any spend went live, we set up the full tracking stack — ad platform pixels, conversion events, cross-channel attribution modeling, and analytics dashboards. This ensured DMV would have complete visibility into what was driving results from the first dollar spent.
Creator Partnership Development
We sourced and activated creators who could speak authentically to DMV's audience. Custom briefs, negotiated rates, and content approval workflows were established from scratch — building a creator pipeline that could scale as the program proved results.
Initial Campaign Launch
With tracking live and content in hand, we launched structured campaigns across TikTok, Meta, and Google. The campaign architecture was designed for learning — testing audiences, creative angles, and value propositions while generating clean data to optimize against.
Optimization Framework
We built a repeatable optimization framework so DMV's marketing could compound over time. Weekly performance reviews, creative refresh cycles, and audience expansion strategies were documented and systematized for long-term growth.
The impact.
DMV went from no marketing presence to a fully instrumented, multi-channel acquisition engine. The foundation is built to compound — every future dollar of spend will generate clean, attributable signal.
This is what it looks like when you build the engine before you turn it on.
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